Data Monetization.

Get paid for your data. No more middle men selling your data without your knowledge.

As you are well aware, you are blasted with advertising everywhere on the internet. Most of these ads are provided by a few prominent players (google, Facebook etc.). For them, the display of an ad makes them money and is a data collection point for them.

They can follow you around the internet, allowing advertisers to target you based on what websites and apps you visited and interacted with (amongst other activities).

This should be raising red flags for you already. Your anonymity is being attacked constantly, and these companies are building up false information about you in many cases.

For example, should you do a google search for cancer treatments, visit several websites related to this and then look into life insurance.. the life insurance companies have access to the fact that you have seen these websites and make the assumption that you have been recently diagnosed, the quotes you now receive have been inflated.

They do not know that you were doing research for a friend. They make an incorrect assumption about your health.

Billions of dollars are spent on advertising. You see nothing, even though it is your data that they are using to sell their services.

We are creating a system whereby you can be compensated by providing accurate data about yourself (as little or as much as you wish). You will know exactly how much you will get paid on each website you visit for providing this information.

This is a win-win-win for everyone; the website can customise the experience you have with them unique to you, advertisers can provide relevant information to you, and you can earn money directly by giving up the information about yourself that you are willing to give up.